7 Major Mistakes in Wayfinding Design to Avoid

Wayfinding design helps people find their way in places like hotels, hospitals, malls, or offices. It ensures visitors can move around easily without getting lost or confused. But if the wayfinding system is poorly planned, it can cause problems and leave visitors unhappy.

This is why working with wayfinding signage consultants is important. They create clear and simple systems that make navigating a space easy for everyone

Avoiding common mistakes in wayfinding design can improve the visitor experience and make your space more welcoming. In this blog, we will talk about the biggest mistakes and how experts can help fix them.

1. Ignoring the need

for a wayfinding strategy

When designing a space, it’s important to think about how people will find their way around. Without a good plan for signs and directions, visitors can easily get lost. Imagine trying to walk through a big building without knowing where to go,  it would be frustrating.

A wayfinding strategy helps by showing people where to go and making their visit easier. Without this plan, visitors might feel stressed or waste time looking for directions. A simple wayfinding strategy makes everything clear, so people can move around without confusion.


It's easy to forget, but it’s important to make sure signs are in the right places to guide people smoothly. This will help everyone feel more comfortable and enjoy their experience.

2. Missing the critical

decision points for visitors

When people walk around, they need clear signs to guide them. The most important places to have signs are where they need to make a choice, like turning left or right. Without directional signage at these points, people can get lost.

For example, if you’re in a mall and reach a corner with no sign, you might not know which way to go. This can be frustrating. That's why it's important to put directional signage at these decision points. It tells people exactly where to go next.


If you don’t have signs there, visitors will waste time trying to figure it out, which can make them upset. So, always place signs where they’re needed most to make things easy for everyone.

3. Overcrowding

signs and information

Too many signs can confuse people. Imagine walking into a place with signs everywhere, all saying different things. It can be hard to know where to look or what to focus on. When there are too many signs, people might miss the important ones.

It’s better to only put up signs where they are really needed. Keep them clear and simple. Don’t add too much information. People just want to know where to go, not be overloaded with choices. 

Fewer signs, but clear ones, make it easier for everyone. So, keep it simple and make sure the signs guide people the right way.

4. Not designing

for every visitor type

When designing wayfinding signs, it's important to think about all kinds of people. Not everyone moves the same way or understands things the same. Some people may need bigger signs, while others might need signs in different languages.

If the signs only work for one group of people, others can get confused or lost. It's best to make signs that everyone can easily understand. For example, some people may need signs in big text or pictures, while others might need simple words.

Thinking about all visitors helps everyone find their way without trouble. Make sure your signs work for everyone to avoid making anyone feel lost or frustrated.

5. Failing to keep

wayfinding signage in good condition

If signs are broken, dirty, or hard to read, people will have trouble finding their way. It's important to make sure all the signs are clean and in good shape. A sign that's hard to see or damaged won’t help anyone. 

Imagine trying to follow a sign that's unclear or faded,  it just doesn’t work. Regularly checking and fixing signs will keep them easy to understand. When signs are in good condition, visitors can trust them to guide them the right way.

Keeping everything clean and clear makes a better experience for everyone. Always fix signs that are broken or hard to see so people don’t get lost.


6. Inconsistency

in design elements

When signs look different from each other, it can make people confused. For example, if one sign is bright and another is dark, it might not seem like they belong together. It’s important to make sure all the signs look similar, so people know they are part of the same system.

This means using the same colors, font, and style for every sign. When everything looks the same, it’s easier for visitors to understand the directions. If signs don’t match, people might get lost or unsure of where to go. 

A simple and clear design helps people find their way easily. Keeping the signs consistent makes the whole system work better.

7. Avoiding consultation

from wayfinding design experts

When designing wayfinding systems, many people think they can handle it themselves, but not asking for expert help can cause problems. Wayfinding signage consultants Dubai, know the best way to make signs clear and easy to follow. 

They also understand where to place signs so people don’t get lost. Without expert advice, signs might be confusing or not in the right spot. This can frustrate visitors and make their experience worse. Asking for help from experts can save a lot of time and stress.

They know how to make the process smoother and help visitors feel comfortable. For professional consultancy Sign Keystone is there to ensure your wayfinding system is efficient and effective. 

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6 Essential Questions to Ask before Building Wayfinding Systems